- The Challenge
The website generated inquiries but lacked qualified buyers and sellers, resulting in longer deal cycles, lower conversion rates, and time spent on unqualified prospects. Visibility for high-intent property searches and local real estate queries was limited.
- The Solution
Intent-based keyword segmentation, property-type and location-specific landing pages, high-conversion Google and social media ads, and CRM-driven lead qualification and nurturing workflows.
Impact & Results (6 Months)
$24
Cost Per Lead
down from $72
11-14
Closings/Month
up from 3-4
165
Leads/Month
from 45
42%
Portal Dependency
reduced from 78%