- The Challenge
The website generated inquiries but lacked qualified leads, resulting in long sales cycles, low close rates, and time spent on low-value projects. Visibility for commercial contractor searches was weak.
- The Solution
Project-value-based keyword segmentation, construction-type landing pages, high-intent Google and LinkedIn ads, and CRM-driven lead qualification logic.
Impact & Results (7 Months)
72%
Lead Qualification Rate
from 38%
65
Leads/Month
up from 18
£95
Cost Per Qualified Lead
down from £310
£240K
Avg Project Value
up from £85K