- The Challenge
Over-reliance on OTAs (72%) increased commission costs. Organic traffic stalled at 18K/month, while paid ads delivered a weak 1.4x ROAS, limiting scalable growth.
- The Solution
Destination-based search strategy, high-conversion landing pages for US travellers, Performance Max with Meta retargeting, and GA4-driven conversion tracking.
Impact & Results
+189%
Organic Traffic
18K → 52K/month
+259%
Direct Bookings
320 → 1,150/month
4.1x
Paid Ads ROAS
from 1.4x
3.5x
Revenue Growth
OTA dependency → 38%