- The Challenge
Despite steady traffic, conversions remained low at 0.9% with 74% cart abandonment. Weak branded search presence and inefficient paid spend limited scalable revenue growth.
- The Solution
Funnel-based SEO across category and product intent, Google Shopping restructuring, site speed and checkout UX optimization, supported by email and paid retargeting loops.
Impact & Results
3x
Conversion Rate
0.9% → 2.7%
3.0x
Monthly Revenue
£68K → £210K
5.3x
Paid ROAS
up from 2.2x
49%
Cart Abandonment
reduced from 74%