Lead generation relied heavily on referrals with poor Google Maps visibility. High ad CPCs delivered low call volume, limiting emergency job bookings.

 

Local SEO targeting emergency-intent keywords, service-area Google Business optimization, call-only and local service ads, supported by heatmap and call tracking.

Impact & Results (5 Months)

120-145

Calls/Month
from 25-30

Top 3

Google Maps Rankings
from page 2-3

$48

Cost Per Lead
down from $180

4.5x

Booked Jobs
emergency remediation

 

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