- The Challenge
Paid campaigns were inefficient, burning budget with low-quality demos. SEO had no meaningful contribution, and demo-to-paid conversion remained weak, limiting predictable ARR growth.
- The Solution
BOFU keyword targeting, high-intent comparison pages, demo funnel optimization, and aligned paid–organic acquisition strategy.
Impact & Results (8 Months)
310
Demos/Month
up from 95
$420
CAC
down from $1,180
21%
Demo-to-Paid
from 8%
+$1.2M
ARR Impact
predictable growth